Family Entertainment Center (FEC) Concept and Brand Creation
Rev’d Up Fun Family Entertainment Center – Woodhaven, Michigan – U.S.A. – 2017
The job: Rev’d Up Fun is a brand new, excitement-filled family entertainment center in Woodhaven, Michigan – just a few miles from the greater Detroit metropolitan area. Featuring all sorts of attractions for the whole family, this FEC complex combines a vintage style, motor-oriented design with the latest attractions and amusement rides.
What we did: US Design Lab’s team created a concept that would resonate with the “motor” theme in a nostalgic way while offering an iconic visualization of the Detroit-“Motor City” idea. We took the iconic attractions–including laser tag, bumper cars, ballistics, and a café–and infused them with the classic automotive theme, bringing thematic and visual brand unity to the entire facility. Besides the family entertainment center FEC concept brand creation and design, our services included branding, logo design, tagline creation, design of marketing materials (uniforms, business cards, menus, etc.) and website design.