The Client: Qubica AMF – Richmond, Virginia – 2012

the job: QubicaAMF is the leading manufacturer of bowling technical innovations and tools. QuicaAMF’s electronic player consoles offer a sleek, super-modern look and feel, and built-in camera and provide a user interface conceived for extreme ease of use. Along with access to innovations like the new YouToons, Facebook® GameConnect, Lane Chatter and Virtual Waiter, they also let bowlers review game statistics, individual standings, frame progression, and much more—all “live” and at their fingertips with a simple touch.

what we did: As QubicaAMF’s design consultant since 1997, Us Design Lab was asked to design the BES X, a new player interface device for bowling alleys. Our team provided a sleek looking, ergonomically fitting, user-friendly keyboard and touchscreen console design that “take bowler interaction and on-lane customer experience to the next level”.