Brand Creation and Overall Concept
The Client: FUN GARAGE Family Entertainment Center – Canton, (MI) Michigan – U.S.A. – 2016
The job: Fun Garage Family Entertainment Center is the newest FEC in Canton, Michigan – just a few miles from the greater Detroit metropolitan area. Featuring arcade games, indoor party areas, ropes course, a laser tag arena, bumper cars, and much more, this entertainment complex also offers café-style food all with a fun automotive theme perfect for Motor City.
What we did: In order to capture the essence of the famous “Motor City” area, US Design Lab and its team created a concept that would resonate with the automotive theme in a fresh yet nostalgic way. Our services included naming, tagline creation, branding, signage design, website design and web content.