Branding, Interior Design, Concept, Laser Tag Arena design
DOYLE’S Laser Tag Arena and Bar – Alexandria, VA
The Project: Located in Alexandria, VA, Doyle’s Outpost is a relatively smaller family entertainment center at approximately 15 square feet, but packed with fun and excitement as well as great food & drinks. Located just outside of Washington DC, Doyle’s offers one of the coolest 2 story laser tag facilities in the country, featuring a post-apocalyptic Washington DC theme, along with virtual reality, a fun-filled redemption arcade and very stylish full restaurant & bar.
Our Job: US Design Lab was hired to create a stylish, fun & exciting entertainment center and complete the Doyle’s Outpost branding. We started by gaining an understanding of the demographics and primary customers Doyle’s will target, and then worked closely with the owner and his team to develop a brand and a facility which will surely live up to its tagline “Fun – Food – Family”.