Concept, Interior Design and Brand Creation
The Client: Xtreme Action Park Roller Skating Rink THE ARENA – Fort Lauderdale , Florida – U.S.A. – 2016
The job: As part of the planned 120,000-square-foot expansion of Xtreme Action Park in Fort Lauderdale, Florida – one of the largest indoor Family Entertainment Centers in North America – Xtreme Action Park roller skating rink The Arena is a multi-purpose skating rink that easily converts into an event venue, designed to host concerts, parties and large crowds gatherings.
What we did: As the original consultant for the design of the entire facility, US Design Lab came up with the idea of utilizing the huge space planned for the skating rink for more than one purpose, optimizing the square footage of the Center and maximizing the cost effectiveness of the investment. The name of the space, the logo and overall branding, master planning, signage and interior design of The Arena were also provided by US Design Lab’s team.