THE PROJECT

Rascals is a family entertainment center that underwent a remodel, focusing on the front area, while keeping the large go-kart track at the back. US Design Lab redesigned the entrance, creating space for new arcade games, and reworked the reception area to make it more inviting. The party rooms were also updated to enhance the guest experience.

US Design Lab handled the exterior design, introducing a new color palette that was applied throughout the interior and branding. The project was a collaborative effort with ownership, which strongly supported the renovation. The remodel resulted in increased customer engagement, thanks to the new visual identity and refreshed design.