the job: As the leading manufacturer of bowling technical innovations and equipment, QuicaAMF is a natural contributor to the bowling community. Its involvement includes providing funds and sponsorship to major as well as local bowling events.

what we did: As major sponsor of the 2011 BOWLING US WOMEN OPEN in Dallas, Texas, QubicaAMF tasked Us Design Lab with the planning and building of a two-lane bowling installation within the Dallas Cowboys Stadium for the event’s finale. Our team provided a 3D rendering of the location, installation plans, complete graphic design, event structure design and on-site assembly coordination.