BRAND CREATION & PRODUCT DESIGN
THE Client: PTB Sports – Bologna, Italy – 2010
The job: PTB sports is an Italian import-export company specializing in boxing equipment and training gear.
What we did: US Design Lab branding and design services were involved in the creation of PTB – Pitbull whole corporate image and brand. Our services included the branding concept, the identification of a corporate color palette, logo and website design and the design of a “girls’ boxing gloves” product, especially conceived for the women’s boxing market, often overlooked by the big industry players.