The Client: Microhard – Bologna, Italy – 2011

The job: Founded in 1983 and headquartered in Bologna, Italy, Microhard Vending Projects  is a leading designer and manufacturer of vending devices and total remote product control technologies. Microhard’s attention to the customer’s experience, combined with its innovative design approach applied both to the hardware and software engineering of its products, has insured the company’s growth in the automated consumer services industry and has led to major contracts worldwide in the transport, health, gaming and vending markets.

What we did: US Design Lab branding and design services were involved in the creation of Microhard’s whole corporate image and brand. Our services included the identification of a corporate color palette, a new logo, product brochures, website design, trade show booth design and the customization of all corporate communication tools.