THE PROJECT

OneUp Entertainment” is a family entertainment center in Tampa, Florida, converted from an old cinema. US Design Lab worked extensively on the branding, including creating the name, logo, and marketing materials. Additionally, they developed the identities for OneUp Kitchen and Bella’s Sweet Treats, a dessert corner within the arcade.

The center features bowling, arcade games, sports simulators, and a large bar. US Design Lab contributed to the overall brand identity and provided some guidance on interior décor.